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Email Etiquette 101

I receive scores of email every single day and I’m sure you do too. I can easily spend two to four hours a day on checking and answering emails and I know I’m not alone. That’s why I’m continually...

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12 Tips for Making the Most of Pro-Am Day

The Minnesota PRSA Pro-Am Day is fast approaching (tomorrow, to be exact) and it’s a great opportunity for “Ams” (amateurs/students) to spend a day with “Pros” (professionals), and to job shadow,...

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RMPR New Year’s Resolutions

Every January, RMPR gathers for a New Year’s Resolution party, a refreshing alternative to the crowded calendar of December holiday celebrations. Each of us, along with our spouse, shares with the...

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RMPR New Year's Resolutions

Every January, RMPR gathers for a New Year’s Resolution party, a refreshing alternative to the crowded calendar of December holiday celebrations. Each of us, along with our spouse, shares with the...

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Just Wanted to Say. . . Thank You Counselors Academy

This piece was originally posted on the Counselors Academy blog but we thought it was worth posting to the Highlighter as well. ________________________________________ See that intern staring...

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Guaranteeing Media Clips = Marketing Strategy. Really?

I’m always amazed at the spam e-mail and cold sales calls I receive from other agencies when our client work goes public. I recall one call from a New York agency telling me that they could generate...

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Goodbye Chet. The Remembrance of a Remarkable Man

Photo by Andre Burger, Chet's grandson and lifelong photography student From your first little note to me in 1975, complimenting something I’d said that was quoted in a PRSA publication, to our last...

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Obama’s Own Words Diminish His Leadership

He may have the most negative leadership style since Jimmy Carter. Here’s how he talks (From his speech to the 93rd Annual Convention, American Legion, Minneapolis, August 30, 2011. “Don’t give up! We...

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Recording News Interviews Is In The Public Interest

In today’s Ragan PR Daily, Gill Rudawsky talks about videotaping news interviews, which he calls a “useful tactic for PR.” His discussion is interesting and focuses on the impact and negative reaction...

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Why Public Relations? A College Student's Perspective

My journey to the public relations profession took a meandering path. Turned off by PR students who thought the profession was about “being a people person” or “event planning,” I had set my course for...

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